The Rider.
A touring-engineer documentary on the gear that survives the road. The box that comes home from tour still working, and the two people on either end of it: the engineer who specs it on the rider, and the hands in Port Coquitlam that built it to last that long. One pilot. The film that proves the red.
A road case opens in a loading dock at 6am.
Under the gaff tape and the tour laminates, the red box is exactly where it was three continents ago. And it still works. That's the whole film in one frame. Not a product demo. The thing that comes home unbroken, and the people who made that true.
What a two-day shoot actually captures.
Tight by design. One engineer, one rig, one round trip from the bench to the stage and back. Enough to cut a pilot that proves the format, not a feature that needs a year.
The engineer at work.
Front of house during a show, house lights down. The portrait interview: why this box, what it survived, the night it should have failed and didn't.
The box in the rack.
Close, tactile detail of the touring signal rack. Laced cabling, a hand-labeled patch, the red enclosure laced into black gear. The object as a character.
Where it was built.
A half-day in Port Coquitlam. The hands that assembled and bench-tested this exact class of box. The round trip closes: built here, survived there, came home.
A pilot, plus the cuts that earn their keep.
You own the footage and the masters outright. The pilot is the anchor, but the same shoot feeds the channels you already run: the launch reel, the social cuts, the stills for the catalog. One shoot, cut for every surface you publish on.
See the pilot numberIt's the proof, not the brochure.
The road is where your equity is loudest. The gear is on every major rider, the engineers will talk, and the payoff, a box that comes home unbroken, is visual and immediate. Shoot the factory or the reamping film later. Shoot this one first, because it's the one that makes the rest fundable in a single meeting.
Their red survives the road. The brand never filmed why. We start there, with the rigs that come home from tour still working. The reframe, in one line