The film is inside the red box.
Your gear comes home from the road still working. Three continents, a dozen trucks, one box that never quit. That story is the most filmable thing Radial owns, and it has never been on film. We make it, starting with the rigs that survive the tour.
Built like a tank. Never shot like one.
You didn't say "built like a tank." Your customers did, and you were smart enough to keep it. It's the most consistent line in your reviews and the truest thing about the gear. But it lives as a phrase, not a picture. There's no film of the box that went into a river and kept transmitting, no portrait of the hands that built it to do that. We fix the part that's missing: the camera.
How we work
The engineers who carry you on the rider are your best ad. They've never been on camera.
Taylor Swift. U2. Dead & Company. The people who spec the J48 on a fifty-million-dollar tour show up on your site as a photo of a rack and one sentence. They belong in a portrait.
You have the rarest raw material in pro audio, and no one is directing it.
Real people, real craft, a thirty-year story. We start with one. Here is the slate.
The gear that comes home unbroken.
A touring-engineer documentary on the DIs and reamping rigs that survive the road, and the people on both ends of the box.
See the pilot
The word you own, on record.
Reamp® is your trademark. The practitioners are alive and talking. This is the one that travels to AES, not just your channels.
The reamping film
One building. A hundred hands.
The factory has never been filmed. "Built like a tank" is a manufacturing fact with no footage to back it. We shoot the proof.
The factory filmAll there. None of it moves you.
The catalog is deep and honest. The red-on-white is disciplined. The artist roster is real. None of it makes a gear nerd feel anything about a DI box, which is the one thing this audience is primed to feel. The story is all there, in plain text, three clicks deep, with no director.
See the gap, side by sideStart with one film. The one that proves the red.
A two-day shoot, a tight pilot scope, a number you can say yes to in a meeting. We bring the director; you bring the box that came home.